ExtraEssay Tracking Technologies Policy

Effective Date: December 1, 2020.

This Tracking Technologies Policy (the “Policy”) is an integral part of the ExtraEssay Terms of Use (the “Agreement”) and Privacy Policy (the “Privacy Policy”). All the terms used herein have the same meanings as the Agreement and Privacy Policy provided unless otherwise directly set out hereby.

1. Changes and updates to the Policy

All changes to this Policy shall be made and published as outlined in Article 1 of the Privacy Policy. A notification regarding changes may be displayed to you when published at https://extraessay.com/tracking-policy/.

2. Why ExtraEssay needs tracking technologies

  1. Like many companies, we use cookies and other tracking technologies on the Website (jointly, “cookies” unless otherwise stated), including flash local storage and web beacons/GIFs as defined below.
  2. We use cookies and other tracking technologies to improve your user experience and obtain data about how the Website is being used. Some SDKs integrated into the Website may also collect your data. These data enable us to develop and optimize the Website and make our Services more relevant to you.
  3. Software Development Kits (“SDK”) are programming packages or libraries of code of one service incorporated in the code of another service so those applications could work on or with a specific platform of an SDK owner. When your data is collected through SDK, third-party SDK owners can access the data as described below. If we use SDK, we will notify you.

3. Tracking technologies

  1. Cookies are tiny pieces of code that are stored on your device when you browse and use online services. They are installed on your device to enable different useful features. For example, to facilitate navigation on the Website. After installation on your device, cookies may be either deleted automatically when you close the Website/web browser (session cookies) or stored on your device to facilitate future visits to the Website (persistent cookies). Permanent cookies are automatically deleted after a period of time set by the cookies’ owner.
  2. Flash Local storage allows data to be stored locally on your browser or device and includes HTML5 local storage and browser cache.
  3. Web beacons are small graphic images or other web programming code (also known as “1×1 GIFs” or “clear GIFs”) that may be included in the Website’s pages and our messages. Web beacons may be invisible to you, but any electronic image or web programming code inserted into a page or email can act as a web beacon. Clear GIFs are tiny graphics with a unique identifier, similar in function to cookies. In contrast to cookies, which are stored on a user’s computer hard drive, clear GIFs are embedded invisibly on web pages and are about the size of the period at the end of this sentence.
  4. In some cases, cookies are used to collect data recognized as personal data, such as IP addresses and data linked to the IP address. The usage of such cookies is regulated by the data protection laws, and you, as a user, obtain more rights to control the collection and processing of this data.
  5. Providing you with our services, we may use the following cookies: a) essential or strictly necessary cookies; b) performance cookies; c) analytical cookies; d) targeting/advertising cookies. These cookies may be session or persistent.
  6. Session cookies are only stored temporarily in the browser’s memory and are destroyed when they are closed down, although they will survive navigating away from the Website they came from. Persistent cookies are saved on your computer so that when you close it down and start it up again, they can still be there; they are created by giving them an expiry date, and when that expiry date is reached, they will be destroyed by the computer. If the expiry date is not set, they are automatically session cookies.
  7. “Essential” or “Strictly Necessary” cookies are strongly required for the error-free operation of the website and its security and accessibility, and we also need them to remember your choice about cookies. Without them, we would not be able to provide you with the Services correctly. Although you cannot refuse these cookies through the Website, you may decline them by changing your browser settings, which may affect the Website’s functioning. These cookies are mostly session and expire on closing the browser.
  8. “Performance” cookies collect information about how you use the Website, for instance, which pages you go to most often and if they get error messages from web pages. These cookies don’t collect information that identifies you. All information these cookies collect is aggregated and, therefore, anonymous. It is only used to improve how the website works. Generally, these cookies are a mix of session and persistent cookies.
  9. “Analytical” cookies allow us to track your activity on the Website. We may track the number of sessions, measure session durations, characteristics of their devices, pages you visit, etc. We do so to optimize the Website and make it more interesting and useful for you. The data collected in such a way is stored in aggregated form and does not constitute personally identifiable information. Generally, these cookies are a mix of session and persistent cookies.
  10. “Targeting/Advertising” cookies allow us to show you our advertisements on third-party websites. This tool is called “retargeting.” It enables us to provide you with ads based on your previous activity on the website and limit how many times you see the respective ads. Generally, these cookies are persistent.

4. Withdraw your consent and delete cookies whenever you want

  1. You can do that by choosing the appropriate settings of your browser:
  2. You may find out how third parties process your data via cookies in the cookies policies of Facebook, Google, YouTube, CloudFlare, and Hotjar by clicking on the relevant hyperlink here or in the table with the names of cookie files. You can also opt-out:

5. Processing of data collected through tracking technologies

The processing of the data we collect with these technologies, which is personal data, falls within the Privacy Policy. For example, our employees and subcontractors may be able to access these data. Moreover, your data may be processed on our behalf by the third-party service providers mentioned above. For more information on our practices, see the Privacy Policy.

6. Reach us out

We will be glad to hear something from you. If you have any questions regarding this Policy, please contact us at [email protected].